4.9/5 (based on 621 Customer Reviews)Reviews)

Off for a limited time!

Instant Download

Creating an Instagram-Worthy Event Backdrop: Tips and Tricks

Make your event the talk of Instagram with our expert tips on creating stunning backdrops! From lighting to hashtags, we’ve got you covered

Martin // Photographer – www.digital-backdrops.com

In today’s digital age, creating visually captivating event backdrops is essential for generating buzz and making your celebration stand out on social media platforms like Instagram.

With a blend of eye-catching lighting, unique textures, interactive elements, and strategic hashtag usage, you can quickly achieve that picture-perfect backdrop that leaves a lasting impression.

Key Takeaways

  • Use eye-catching lighting techniques such as LED lights, spotlights, or custom-made light installations to make your event backdrop visually captivating and Instagram-worthy.
  • Incorporate unique textures and materials like floral arrangements, wood, fabric, or balloons to create a unique background that stands out among other event decorations on social media platforms.
  • Add interactive elements like props or displays and choose an appropriate theme or color scheme for your event backdrop to create a more immersive experience that encourages guests to take photos and share them online.
  • Encourage social sharing by creating customized hashtags, providing photo booths or social media walls for easy sharing options, and inviting influencers with large social media followings to contribute.

Tips For Creating An Instagram-Worthy Event Backdrop

Use eye-catching lighting, incorporate unique textures and materials, add interactive elements, and choose a theme or color scheme to make the event backdrop more Instagram-worthy.

Use Eye-catching Lighting

Incorporating eye-catching lighting into your event backdrop can drastically enhance its visual appeal and instantly make it Instagram-worthy. As a photographer, you know the critical role lighting plays in capturing high-quality images.

One approach to achieving impressive lighting effects is utilizing LED lights or fairy lights, which provide flexibility in color and brightness settings.

Another effective method involves strategically using spotlights or uplighting focusing on specific textures or elements within the backdrop design while leaving other areas with more subtle illumination.

For added wow factor, you can even explore custom-made light installations, such as neon signs or interactive displays featuring motion sensors.

Incorporate Unique Textures And Materials

One way to create an Instagram-worthy event backdrop is by incorporating unique textures and materials. This can add depth and interest to the design, making it stand out among other event decorations on social media.

For example, a floral backdrop with a mix of natural and faux flowers can create a stunning visual effect that guests want to capture in photos.

Branding elements like logos and hashtags can also be incorporated into the texture or material of the backdrop design. Customized frames from natural ingredients like tree branches or reclaimed wood add personality to any photo booth experience.

Add Interactive Elements

Incorporating interactive elements into your event backdrop design can take it to the next level and make it even more Instagram-worthy. Consider adding fun and playful props or allowing guests to customize the backdrop with their artwork.

Interactive displays can also add an element of surprise, delighting your guests and encouraging them to share their experiences on social media. For example, a giant Polaroid photo frame or neon light sign where guests can insert themselves into the scene makes for memorable pictures that capture online attention.

Choose A Theme Or Color Scheme

Choosing a theme or color scheme for your event backdrop is essential in creating an Instagram-worthy atmosphere. A well-thought-out color palette can bring cohesion to the event and make your photos stand out on social media.

The chosen colors should complement each other and reflect the overall tone of the event. For example, bright and vibrant colors like pink, orange, and turquoise would be ideal if you’re planning a summer beach party.

Incorporating a theme into your backdrop design adds another layer of interest for guests and helps create an immersive experience that will make them want to capture every moment.

Encouraging Social Sharing

Encourage guests to share their photos by creating a customized hashtag, providing photo booths or social media walls, and inviting influencers to contribute – read on for more tips on how to make your event Instagram-worthy!

Create A Customized Hashtag

Creating a customized hashtag is essential to encouraging social sharing at events. The hashtag should be easy to remember and relevant, so guests can use it when sharing pictures on Instagram or other social media platforms.

By doing this, event planners can track the event’s success and see how much engagement they have generated. For example, if you are hosting a wedding reception with a beach theme, you could create the hashtag #BeachWedding2019.

This way, all photos taken by guests can easily be found in one place under that specific hashtag.

Provide Photo Booths Or Social Media Walls

One way to encourage social sharing and increase the visibility of your event is to provide photo booths or social media walls. These interactive displays give guests a fun, easy way to take pictures and share them on their own social media accounts. Here are some tips for creating effective photo booths/social media walls:

  1. Choose a location that’s well-lit and easily accessible for guests.
  2. Provide props, backdrops, or branded frames to make the photos more interesting.
  3. Use a hashtag specific to your event so that all photos shared on social media can be easily found.
  4. Consider hiring a photographer or social media manager to curate the content shared on the social media wall.
  5. Ensure the photo booth/social media wall is visible and promoted throughout the event.
  6. Encourage guests to tag your event’s page in their posts.
  7. Create incentives such as prizes for the most creative or popular posts sharing your event.

By providing photo booths and social media walls at your event, you can increase engagement with attendees while also generating user-generated content that can be used for future marketing efforts.

Invite Influencers To Contribute

Influencer marketing has become a crucial aspect of event promotion, and inviting influencers to contribute can make your event more Instagram-worthy. Influencers with large social media followings can help increase the visibility of your event by sharing photos, videos, or stories on their platforms.

When planning for an influencer contribution, choose influencers who align with your brand’s values and target audience.

For instance, if you’re organizing a charity fundraiser benefiting animals’ welfare, consider contacting animal rights activists/influencers such as the Wildlife Conservation Society (@thewcs) or Stand For Animals (@standforanimals).

Additionally, offer unique access to wildlife sanctuaries or organize meet-and-greet sessions with animal rehabilitators that these influencers cannot have elsewhere.


Your event backdrop should be more than just a background, and it should embody your brand’s personality and encourage guests to share their experiences on social media.

You can create a memorable backdrop that guests will love to photograph and share by using unique textures, interactive elements, and eye-catching lighting techniques. Remember to provide photo booths or social media walls for easy sharing options, create custom hashtags to track the conversation online, and invite influencers to contribute.


1. What are the critical elements of an Instagram-worthy event backdrop?

An Instagram-worthy event backdrop should be eye-catching, visually appealing, and well-lit for photography. It should also reflect the theme or purpose of the event to create a cohesive brand image.

2. How do I choose the color scheme for my event backdrop?

When selecting colors for your event backdrop, consider the overall mood you want to convey and any branding guidelines you need to follow. You can also take inspiration from your venue or surroundings, such as nature or urban landscapes.

3. What materials work best for creating an Instagram-worthy backdrop?

The most popular materials used in creating an Instagram-worthy backdrop include fabric, flowers, balloons, paper flowers, and other decorative items that match your theme & style.

4. Can I DIY my Instagram-worthy event backdrop?

Yes! If working within budget constraints or just looking to inject some personal flair into your project -DIY-ing may be worth considering (and could even turn out better than anticipated!). You can find plenty of online tutorials that show how to create simple yet stunning backdrops using essential tools like tacks & glue guns and inexpensive materials readily available at craft stores/online retailers.

About the author

I’m Martin, founder of digital-backdrops.com. With 15+ years of photography experience, I understand the importance of a perfect backdrop. Frustrated with mediocre options, I started creating my high-quality digital backdrops. I’m proud of our accomplishments and excited to continue this journey. You can learn more about me and digital-backdrops.com here.

Recommended reads